Videos and animations
Motion plays an important role in branding, as motion style often reflects a brand's story and can be used in a variety of applications, including templates to create your own videos. The use of video and animation is an effective way to draw attention to the company and promote the brand. These tools allow you to convey the uniqueness, values and competitive advantages of the company to the audience. Video clips can be varied, ranging from short commercials to full-fledged corporate presentations. They can be used on various platforms such as websites, social networks and YouTube to draw attention to your brand.
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Video transitions
Video transitions are effects used to smoothly transition between two video segments in a video. They help create a natural and harmonious transition between video clips, merging them into one video. In addition, video transitions can highlight the change in mood or theme you want to convey in your video. For example, a quick transition between two video clips can highlight an abrupt change in mood or theme.
However, you should not abuse video transitions to avoid distracting the viewer from the essence of the video. Use them to create a smooth and natural transition between two video segments that matches the overall style and theme of the video.
In addition to the standard frame transition, we suggest using vertical or horizontal transitions, including striping, to enhance the visual experience. However, you should use them carefully, not too often, to avoid redundancy and distract the viewer from the essence of the video.
1. Horizontal
One or three lanes
Horizontal transition
2. Vertical
In one three or six lanes
Vertical transition
Logo animation
Logo animation is the process of creating moving graphics that incorporate elements of a company's logo. An animated logo can significantly increase brand awareness and create a positive impression with the audience.
A variety of techniques can be used to create logo animation, including movement, transition effects, changing the color and shape of logo elements. However, it is important to make sure that the animation matches the style and values of the company and is easily recognizable.
The animated logo can be used in a variety of media formats such as video ads, corporate presentations, websites, social networks and more. It can draw attention to the company and help create a positive image.
In addition, logo animation can be part of a company's branding strategy and used to increase brand awareness in general. For example, an animated logo can replace a static logo on a company website or social media.
Logo animationn
Typography Animation
The creation of moving text elements, known as typography animation, is a process that is used to create various effects and styles in a video. This technique can be used to design intros, commercials, or to stylishly present textual information on video.
However, keep in mind that the choice of animation type should be consistent with the overall style and purpose of the video. Avoid overuse of effects, focus on minimalism and conciseness. Below are several types of animation that we use in our work.
Vertical appearance
Vertical appearance
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