Logotype
The logo is the most important element of our corporate identity and should always be treated with respect. It represents our values, but is also our most powerful brand asset and our unmistakable identifiers. Combined with a personalized wordmark, a distinct logo is created. The logo will appear as a signature or endorsement in all of our communications and reinforce our brand's credibility.
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Variations
The logo is available in two versions, color and monochrome, as well as their inversions.
The logo must never be altered, colored or combined with any other names or elements. The original logo must always be used. Never change the logo or create a new one.
Сolor version
Monochrome version
Color version in inversion
Monochrome version in inversion
Mark
The mark can be used as an acknowledgment mark or signature, but should only be used if the context of the brand is already clear.By itself, it inspires trust and authority. Under no circumstances may the mark be altered, colored or combined with any other names or elements. The original sign must always be used. Never change the sign or create a new one.
Сolor version
Monochrome version
Color version in inversion
Monochrome version in inversion
Clean space
A logo is most effective when surrounded by clean space. This guarantees a high degree of visibility and legibility while maintaining its integrity.
This size represents the minimum allowable space around the logo and must be applied in all cases. It is important to note that the defined free space is a minimum. Of course, it is allowed, and in some cases it is recommended to go beyond this in order to create a clear and consistent design.
The recommended free space for the logos and the symbol is equal to the height of the symbol. In exceptional cases, free space can be adjusted to ensure or maximize impact.
Logotype
Mark
Positions
In order to minimize variation and ensure a coordinated, uniform appearance, try to use the same position and size across similar applications. The preferred positions logotype are shown below.
Slogan and descriptor
The slogan can be used either as a lead in a headline or as an auxiliary sign for more tactical messages.
Partnership
Use of the logo with other logos
App Icons & Avatars
In simplified digital applications such as app icons, avatars and profile images, we use only the sign.
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